Burnout isn’t a vibe. It’s a business risk.

THE PROBLEM

Burnout among creators isn’t rare, it’s epidemic.

• 52% of creators say they’ve experienced burnout directly because of their career.

• 59% report that burnout has negatively impacted their careers.

• Among full-time creators, 63% have faced burnout in the past year.

As creators, you're simultaneously the CEO, the creative, and the operations engine. When you burnout, your business grinds to a halt because no one else is carrying those functions.

THE OPS PLAY

Run a 7-day Burnout Check-In. Each day, log three key metrics:

1️⃣ Number of Sleep hours

2️⃣ Number of Screen hours (scrolling, editing, interacting)

3️⃣ Engagement energy (1–5 scale)

At week’s end, plot trends. If screen time rises while energy falls → you’re burning on credit.

As COO, you then reallocate:

• Drop a channel

• Batch or automate a workflow

• Delegate or pause one recurring task

THE DATA

Burnout isn’t personal failure. It’s operational collapse.

THE CREATOROPS PERSEPCTIVE

Energy is your core balance sheet.

• Revenue = creative output

• Cost = cognitive load + friction

• Margin = the gap between them

If your energy margin is negative, you’re overdrawing your account. Your job as COO is to rebalance.

ACTION STEP

Duplicate the Burnout Check-In Tracker (Google Sheet template) and begin logging daily.

Review your “energy margin” trend every Friday — treat it like your cashflow review.

References: Billion Dollar Boy • Net Influencer • Performance Marketing World • WPBeginner

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